Quick ratio, magic number, rule of 40, and growth metrics
Growth efficiency measures how effectively you convert investment into revenue. Your Quick Ratio, Magic Number, Rule of 40, and CAC efficiency tell investors whether your growth is sustainable or burning cash. The most valuable SaaS companies grow efficiently — they acquire customers at reasonable cost and retain them profitably. Use these calculators to measure your growth efficiency, benchmark against top-quartile companies, and optimize your sales and marketing spend.
Calculate your Customer Acquisition Cost (CAC) to understand how much you spend to acquire each new customer.
Calculez votre taux de combustion brut mensuel, taux de combustion net, piste de trésorerie et multiple de combustion pour comprendre votre efficacité capitalistique.
Calculez votre quick ratio SaaS pour mesurer l'efficacité de croissance – le rapport entre le nouveau MRR + l'expansion et le MRR perdu par désabonnement + contraction.
Calculate your SaaS Magic Number to measure sales and marketing efficiency - new ARR divided by prior quarter sales & marketing spend.
Calculate your Rule of 40 score - revenue growth rate plus profit margin - to measure your SaaS company's health.
Calculate your revenue per employee to measure workforce efficiency and compare against industry benchmarks.
Calculate the percentage of new signups that reach activation - your product's 'aha moment' and key leading indicator of retention.
Calculate what percentage of your leads convert into paying customers and measure your sales funnel efficiency.
Calculate your conversion rate from visitors to customers with total conversions and non-converting visitor breakdown.
Calculate Cost Per Click (CPC) for your advertising campaigns based on total cost and clicks generated.
Calculate Click-Through Rate (CTR) for your ads, emails, and content based on impressions and clicks.
Calculate Return on Ad Spend (ROAS), net return, and profit margin for your advertising campaigns.