We use cookies and similar technologies for analytics (Google Analytics) and advertising (Google AdSense). By clicking “Accept,” you consent to the use of cookies for these purposes. You can reject non-essential cookies to browse the site without analytics or ads. For more details, see our Cookie Policy and Privacy Policy.
Quick ratio, magic number, rule of 40, and growth metrics
Calculate your Customer Acquisition Cost (CAC) to understand how much you spend to acquire each new customer.
Calculate your monthly gross burn, net burn, cash runway, and burn multiple to understand your capital efficiency.
Calculate your SaaS quick ratio to measure growth efficiency - the ratio of new + expansion MRR to churned + contraction MRR.
Calculate your SaaS Magic Number to measure sales and marketing efficiency - new ARR divided by prior quarter sales & marketing spend.
Calculate your Rule of 40 score - revenue growth rate plus profit margin - to measure your SaaS company's health.
Calculate your revenue per employee to measure workforce efficiency and compare against industry benchmarks.
Calculate the percentage of new signups that reach activation - your product's 'aha moment' and key leading indicator of retention.
Calculate what percentage of your leads convert into paying customers and measure your sales funnel efficiency.
Calculate your conversion rate from visitors to customers with total conversions and non-converting visitor breakdown.
Calculate Cost Per Click (CPC) for your advertising campaigns based on total cost and clicks generated.
Calculate Click-Through Rate (CTR) for your ads, emails, and content based on impressions and clicks.
Calculate Return on Ad Spend (ROAS), net return, and profit margin for your advertising campaigns.