What is a good NRR for a SaaS company?

Above 120% is best-in-class (top quartile of public SaaS companies). 110-120% is good. 100-110% is acceptable but indicates room for improvement in expansion revenue. Below 100% means your customer base is shrinking in value.

How is NRR different from GRR?

NRR (Net Revenue Retention) includes expansion revenue from upsells and cross-sells. GRR (Gross Revenue Retention) only considers revenue lost to churn and contraction. NRR can exceed 100%, GRR never can.

How do I improve NRR?

Invest in customer success, implement usage-based pricing that grows with adoption, build expansion features, reduce churn through better onboarding, and create upsell paths from free to paid tiers. Use [ChurnZero](https://churnzero.com) for customer success automation.

What drives NRR above 120%?

Companies with NRR above 120% typically have land-and-expand business models, usage-based pricing, or multi-product ecosystems. Examples: Snowflake, Atlassian, Canva.

Does NRR matter more than new customer acquisition?

For mature SaaS companies, NRR matters more. Improving NRR from 100% to 110% has the same growth impact as a 10% increase in new customer acquisition - but costs less to achieve.

How often should I calculate NRR?

Monthly is standard. Track the trend over 6-12 months to identify whether retention dynamics are improving or degrading. [Baremetrics](https://baremetrics.com?via=saastainednumbers) automates NRR tracking.

What is the difference between NRR and DBNRR?

NRR and DBNRR (Dollar-Based Net Revenue Retention) are the same metric - both measure revenue retention including expansion. Different sources use different names for the same concept.

Theoretically yes, but it's extremely rare. NRR above 150% requires aggressive land-and-expand dynamics where customers dramatically increase spend over time.

NRR計算機（純収益維持率）

純収益維持率（NRR）を計算して、拡張とダウングレードを含む既存顧客からの収益維持率を測定します。