What is a good trial-to-paid conversion rate?

15-25% is typical for SaaS. Above 25% is excellent. Below 10% indicates serious issues with product-market fit, pricing, or onboarding.

How do I improve trial conversion?

Improve onboarding to drive activation, provide in-trial support, use behavioral emails to re-engage inactive users, optimize pricing page, offer time-limited discounts, and reduce friction in the upgrade flow.

How long should a free trial be?

14 days is standard for B2B SaaS. 7 days for lower-commitment products. 30 days for complex enterprise products. Test different lengths - too short doesn't build value, too long kills urgency.

Should I track conversion by trial type?

Yes. Self-serve trials, demo-led trials, and freemium paths convert very differently. Segment by trial type and acquisition channel to identify which paths are most effective.

What is the relationship between activation and trial conversion?

Users who activate during trial convert at 3-5x higher rates. Activation is the strongest leading indicator of trial conversion. Focus onboarding on getting users to the aha moment within the first 3-7 days.

How does pricing affect trial conversion?

Higher price points typically lower conversion rates but increase revenue per conversion. Find the optimal balance where conversion rate × price is maximized.

How often should I track trial-to-paid conversion?

Weekly for active optimization. Monthly for reporting. If running conversion experiments, track daily to measure results rapidly.

What is a good trial-to-paid conversion improvement target?

Aim for 20-30% improvement over 6 months through onboarding, pricing, and product optimization. Each percentage point improvement at scale translates to significant revenue.

トライアル→有料転換率計算機

トライアルユーザーが有料顧客に転換する割合を計算し、トライアルファネルの効率を把握します。