What is a good DAU/MAU ratio?

For social/communication products: 50%+ is excellent (users engage daily). For B2B SaaS: 20-40% is healthy (users engage multiple times per week). Below 20% indicates low stickiness - users visit occasionally but haven't built a habit. DAU/MAU is one of the strongest predictors of long-term retention.

How do different engagement metrics correlate?

DAU/MAU predicts retention. Session frequency predicts habit formation. Session duration predicts value realization. Feature adoption predicts expansion revenue. A balanced score across all dimensions is more predictive than excelling in any single metric. Use composite scores for customer health monitoring.

What is the engagement score threshold for at-risk customers?

Scores below 40 indicate high risk of churn. Customers with scores below 30 are likely to churn within 90 days. Scores of 40-60 need re-engagement campaigns. Scores of 60-80 are healthy. Scores above 80 are champions - likely to expand and refer. Set automated triggers at each threshold.

How do I improve DAU/MAU ratio?

Build habit-forming features: email/web push notifications, daily digest emails, streak tracking, in-app reminders, and personalized dashboards. Reduce time-to-value so users see results in their first session. Add sticky features that accumulate value over time (history, saved data, personalization).

What is the relationship between engagement and revenue?

Highly engaged users (score 80+) typically have 2-4x higher lifetime value than disengaged users (score under 40). They churn less, upgrade more, and refer more. A 10-point increase in engagement score correlates with 15-25% higher NRR (Net Revenue Retention).

How does engagement vary by user segment?

Power users (top 10%) often have scores of 85-100. Average users: 40-60. New users: 10-30 (increasing as they learn the product). Segment your engagement score by: user role, plan tier, acquisition channel, and team size. Each segment may need different re-engagement strategies.

What are the best tools for tracking engagement?

Amplitude (best for product analytics), Mixpanel (user behavior tracking), Pendo (in-app guidance + analytics), Heap (auto-capture analytics), and PostHog (open-source product analytics). Most offer free tiers for up to 10K monthly tracked users. Integrate with your CRM for a complete customer view.

How often should I measure engagement?

Daily for DAU/MAU and session metrics. Weekly for cohort engagement trends. Monthly for full engagement score and segmentation analysis. Real-time monitoring for automated triggers (drop below 40 score → trigger re-engagement sequence). Quarterly for strategic engagement initiatives and product improvements.

顧客エンゲージメントスコア計算機

DAU/MAU比率、セッション頻度、利用時間、機能採用率で顧客エンゲージメントを測定します。