CAC, LTV, payback period, gross margin, and burn rate
Unit economics determine whether each customer relationship is profitable. CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), payback period, and gross margin tell you if your business model works at scale. Healthy unit economics mean you're spending efficiently to acquire customers and earning more from them over time. These calculators help you measure your per-customer profitability, benchmark against SaaS standards, and identify where to focus improvement efforts.